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Modern solutions weblog

The title of the symposium was "Modern solutions for modern challenges". Three modern challenges for high-tech horticulture were presented and experts were asked to give their view on Horticulture 2.0. 

Martijn Laar | Berenschot
Praktische tip om direct meer marktgericht te worden : bel je grootste klant, vraag naar de directeur (niet de inkoper)en vertel hem dat je bezig bent met jouw strategisch plan. Als je vraagt of je een keer kan langs komen om te luisteren wat voor hen de strategische ambities zijn en te bespreken hoe jouw bedrijf dat kan helpen verwezenlijken, mag je gegarandeerd langs komen. Je komt terug met een lijst verbeterpunten die anders is dan voorheen en het is een stuk goedkoper dan een marktonderzoek .

Hanco Leuvenink | Yara Benelux
- The mirror presented by looking to other sectors. - The sector pretends to be innovative but is very conservative with her innovations: driven by saving energy or as a reaction on govermental laws. Look beyond the product for innovations was a very good statement. - What can be learned from other sectors concerning marketing, selling concepts and communications?

John Zhang | Bionatur & DPA,
Innovation sounds more practical for me, but industrializing of horticultural sector apparently made me more excited. I wish innovation or new tech more specified or more practical. As a host of the symposium, Grodan may give some leads to their own new innovation or next step of their new products.

Koos ’t Hoen |,
Vind het prachtig dat er veel over markt gerichtheid wordt gepraat en nou ook nog ff doen, maar ook blijven werken aan de verschillen onderling op productie en kwaliteit want die zijn ook nog te groot. 

Wim Voogt | WUR Glastuinbouw,
During the meeting I felt myself somewhat as a "displaced person "The subjests and the panel discussion in particular were too heavy focussed on (future ) marketing problems and developments. of course important, but for this subject, the setting as well as (some of) the speakers and the audience did not fit. The role of the root environment (including rockwool !!) for future problems and development was fully underexposed. I think this was a missed opportunity.

It was a not overdone (fitting in the actual economical situation) symposium. - informal, -interesting content with a brought few (variaty of speakers and subjects) on the markets and developments No disterbing Grodan promoshow, so welldone!!!

make/start parnershippings ! world wide

Gianni Bernardotto | Beraca,
On a difficult subject like the one chosen by Grodan, the quality of the presentations and of the discussion became sharper and with higher content.

Industrialisatie! of we nu willen of niet.

To Less was triggering me ...

Frans-Peter Dechering | Blooming Bizz,
Good seminar, interesting network. See for some comments:

The chain is in turmoil, and we have not found the solution to stabilize.

Jilles Goedknegt | Priva,
The ending of the "normal" economy and the start of a new period

Ton van der Scheer | Groenten & Fruit,
Helder verhaal van Martijn Laar van Berenschot over industrialisering van de produictie, met VION als voorbeeld. Maar waarom zou VION als partij die dat behalve voor vlees ook voor groente aanpakt , het slechtste scenario zijn, zoals Laar beweert? Een bedrijf dat uit de primaire sector voortkomt en bewezen heeft het te kunnen. Als de tuinders datzelfde bedrijf ook voor hun markt kunnen laten werken, dan zie ik niet in waarom ze niet nét zo tevreden kunnen worden als de vleesboeren nu al zijn. Mijn vraag is wel hoe tevreden die vleesboeren nou echt zijn!

'Who takes the lead' is de onbeantwoorde vraag! wat is er nodig om deze bewustwording om te zetten in actie.

Jaap bij de Vaate | DLV Plant,
idea: branding of sustainable produced products can be initiated by Grodan or other companies in the chain. F.i. Skal has rules for the production method (how to do), whereas sustainable product can be characterized by input/output quality characteristics: energy consumption, CO2 footprint, residu levels, taste & colour, shelf life etc.

For innovations, organizations have to make choices: better become strong in a few items, and tell tis message to the world. It became very clear that only by collobaration of differtent stake holders (e.g. growers, producers (like Grodan), R&D organizations) we can deal with challenges on energy water, root zone managment. Also, for innovatoins, a shared risk is needed. Finally, we need to communicate much more to the outside, and often there is budget available.

Markus Huurman | Koppert,
Co-operation between companies that may lead to added value for the grower was a valuable suggestion.

Ed Nobel | INCOTEC,
The lack of marketing from the horticulture industry. The growers say they want to know what the consumer wants, but their customer is the retail. The retail/supermarkets have the consumer as customers and a high marketing budget. A grower can not develop products by himself, because the basis is determined by the genetics, owned by seed companies. They can work on product development based on the needs from the market via chain marketing approaches.

Cees Rippen | Berenschot,
The lack of adequate solutions for the chains.

Theo Hijdra | HA Consultancy,
Much talk about the marketreuiremnets and possible poor prices. Should like more discussion about the financial management e.g. turn-over vs productioncosts or how can we produce with optimal profit in a environmental friendly way. So let's talk about improved management information systems.

Starting slow and a little cold, but getting on a higher level all along the symposium.

Piet van Adrichem,
The problems from today give the solutions (answers) for tomorrow.

Try to group growers into innovation initiatives

Peter Korsten | Botany,
The symposium once more made clear that the (horticultural) road to go at this moment is a hard one, but light glores at the end of the tunnel. All speakers agreed on one point: innovations are the only solution. Focus on innovations in businessmodel and technical innovation for the coming few years. Who will take the lead?

Alsof de moderne produktietuinbouw in tien jaar tijd niets ondernomen heeft om met de retailer, consument te praten....

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