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Branch organisations

Grodan is member of the following branch organisations:


AVAG represents the common interests of its members and promotes horticulture in the Netherlands and abroad.
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The French Federation of Vegetables Producers "Légumes de France" was created to promote and protect the French vegetables producers. Its aim is to represent the interests of the French Vegetables Producers and to improve their competitiveness.  


Grodan is an Associate Member of GlobalGAP, a global organisation that promotes sustainable agriculture. GlobalGAP is an initiative taken by supermarkets in response to consumers’ growing concerns about the safety of agricultural produce. The organisation’s goal is to develop a single standard for the certification of agricultural produce supplied by farmers and horticulturalists who assign high priority to environmentally-friendly entrepreneurship.
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Green Farming is a programme aimed at promoting Dutch exports of goods, services, expertise and advice in the horticultural market in Kenya. The overall objective of the program is to increase the current market share of horticultural suppliers in this market and to start up or intensify cooperation between members and local parties in the areas of research, development and production.
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Grow2gether was created as a program to encourage the Turkish demand for (Dutch) quality horticultural products in the chain, by improving the distribution infrastructure and promoting and providing practical knowledge of Dutch products and modern technologies.
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19 leading horticultural suppliers have joined forces to better service joint Dutch customers. By centralising and sharing knowledge and experience, Dutch growers will be able to stay informed about relevant developments in the sector. By bundling customer oriented activities, growers will be able to access supplier-information concerning developments and innovations quicker and easier. The initiative is specifically focused on all growers in the horticultural sector for fruit, flowers and plants.
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The Organisation of Horticultural Consultants and Researchers (OVTO) is an organisation for service companies, which specialises in consultancy and research in and around the horticultural sector. OVTO's primary goals are focussed on promoting the interests of its members and on developing and maintaining a platform for exchanging information and experiences.
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SeraCulture aims at the enhancement of the understanding of the Turkish market for horticulture related products and business like new technology, production inputs and trade contacts. The program will initiate match making between Dutch and Turkish business partners. SeraCulture is a three year program and an initiative of the Dutch horticultural sector and the Ministry of Economic Affairs.
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The Sustainability Consortium (TSC) is an independent global organisation that creates sustainability standards for consumer products, including fresh produce. The Consortium is made up of 90 members including retailers, suppliers, non-profits and government agencies.
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